The Beauty Of Embracing Life

It started as a message to get people to wear their seatbelt and it became a video that’s been praised by people around the world for its BEAUTY.

Director talks about his inspiration and says, “The inspiration from EMBRACE LIFE came from wanting to offer a positive message towards road safety. A lot of the campaigns focus on the more graphic and horrific outcomes of accidents whereas I really wanted to bring people into the conversation where the house represents a safety area, an area where you’re normally surrounded by your loved ones, and the car can be an extension of that. It’s not only yourself that’s impacted if something unfortunately goes wrong but also family and friends too.”

What a beautiful way of putting it in :)

Be safe everybody and wear your seatbelt, not for you only, but for your loved ones too.